Serena Andrioli
Dec 5
The Importance of Statistical Significance in A/B Testing
A/B testing has become a vital tool for businesses and organizations aiming to improve their offerings through data-driven decisions....
Serena Andrioli
Nov 11
Maximize Your Marketing ROI: The Secret to Saving Your Budget with Pre-Tested Ad Creatives
Marketers face the challenge of effectively reaching their audiences while ensuring maximum returns on investment (ROI). One powerful...
Serena Andrioli
Nov 10
Unseen Forces: Unleashing the Power of Neuroscience in Modern Marketing
In the rapidly evolving realm of marketing, grasping how consumers think and feel is critical for crafting successful campaigns. Recent...
Serena Andrioli
Nov 9
How to Balance Efficiency and Effectiveness in Your Ads Spending: A Data-Driven Approach
In the fast-paced digital landscape of today, businesses are under constant pressure to make every euro of their advertising budget...
Serena Andrioli
Nov 8
How Iconic Sports Moments Can Teach Us Unforgettable Marketing Lessons
When we think about sports, thrilling plays and incredible comebacks often come to mind. Yet, there is more to these moments than just...
Serena Andrioli
Nov 7
What Makes CAC a Critical Element of Your Marketing Strategy?
Understanding your Cost of Acquisition (CAC) is vital for any organization, big or small. CAC measures the total costs associated with...
Serena Andrioli
Nov 6
A Guide to Authentic Connection in Marketing
In today’s fast-paced world, consumers are not just looking for products; they want brands that understand them. They crave authentic...