Why "Brand Love" Isn't an Effective KPI
The term "Brand Love" often comes up as a way to measure how emotionally connected consumers feel to brands. While it sounds promising,...
Serena Andrioli
Feb 19
Adopting GenAI in Marketing
As artificial intelligence (AI) continues to revolutionize the marketing landscape, leaders face the challenge of guiding their teams...
Serena Andrioli
Feb 7
The Invisible Impact: How Ghosting in the Interview Process Can Haunt Your Company's Reputation
In today's competitive job market, candidates put a lot of time and emotional energy into the interview process. When their efforts go...
Serena Andrioli
Feb 6
From Marketing Funnel to Marketing Loops: Why the Funnel Model is Obsolete
Consumers are more informed and connected than ever, making the traditional marketing funnel less relevant. Instead, we are seeing a...
Serena Andrioli
Feb 4
The Untapped Potential of Long-Hanging SEO Keywords
In today's competitive digital landscape, getting noticed online is tough. Many businesses focus on high-volume keywords, which can be...
Serena Andrioli
Jan 29
Transitioning from Ideas to Hypothesis in Marketing Experimentation
As consumer behavior shifts and technology advances, businesses increasingly see the value of experimentation in their marketing...
Serena Andrioli
Jan 27
The Paradox of Perfectionism: Uncovering the Incompatibility with Marketing Roles
Perfectionism is often thought of as a positive quality. Many see it as essential for success, especially in fast-paced fields like...
Serena Andrioli
Jan 26