The Colors Psychology
There are many articles trying to explain how to combine colors in your landing pages, websites and images used for the marketing...
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Entities should not be multiplied without necessity
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Aug 25, 20202 min read
Tests and Statistical Significance
The pain point of every test: did it get statistically significant? As data-driven marketers, we are not only supposed to collect and...
Jun 8, 20202 min read
Fundamentals of Test Planning
How do you plan your conversion rate optimization tests? We collected 4 principles that might help you with test planning. Having a...
May 12, 20202 min read
Two key principles of Conversion Rate Optimization
Conversions, conversions, conversions: how many times per day we hear those fancy words? Every marketer is supposed to optimize...
May 11, 20202 min read
The six components of the Value Proposition
How to create a well-crafted Value Proposition that will boost your site conversions. When we marketers talk about the holy Conversion...
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