In today's competitive digital landscape, getting noticed online is tough. Many businesses focus on high-volume keywords, which can be...

As consumer behavior shifts and technology advances, businesses increasingly see the value of experimentation in their marketing...

In the ever-evolving landscape of marketing analytics, methodologies that provide deeper insights into the effectiveness of marketing...

Understanding Return on Investment (ROI) in marketing is essential for any growth-driven business. As companies strive to measure the...

When we talk about artificial intelligence, two terms often pop up: Conversational AI and Agentic AI. These technologies are changing the...

In the fast-paced digital landscape of today, businesses are under constant pressure to make every euro of their advertising budget...

Understanding your Cost of Acquisition (CAC) is vital for any organization, big or small. CAC measures the total costs associated with...

How to set-up clear goals and massively improve the efficiency and happiness of your team. The metrics that define success create...

Law of diminishing marginal utility implies that as we consume more and more of a good, the contribution of each additional unit to our...

How does the ideal Marketing analyst look like? Which are the skills you want to check before hiring this key member of the team? The...

The beginner's guide to regular expressions for Google Analytics. Online advertisement requires marketers to pull, aggregate and analyze...

Understanding how offline activities are impacting the online marketing strategy is one of the most challenging tasks marketers have to...

In this article, we will go through a sweet statistical concept: the so called "p-value". There are a few statistical estimates that...

Measure, optimize and retarget through Facebook Pixel. Let's start saying that if something can't be measured, then it doesn't exist. I...

From average to segmentation and distribution. You are asked to analyze huge amount of data to find paths and come up with an idea on how...

What does CTR mean? How to read it? How the CTR influences the performance of your campaigns. The Clickthrough-rate is a ratio showing...

How is Google Analytics tracking the interactions of the users in the website? Google Analytics makes the amazing job (for free) of...

If you are asked which tool marketers should know by heart, the answer should be: Google Analytics. Before we start to discuss about...