Digital Analytics

Nov 94 min read

How to Balance Efficiency and Effectiveness in Your Ads Spending: A Data-Driven Approach

In the fast-paced digital landscape of today, businesses are under constant pressure to make every euro of their advertising budget...

Nov 74 min read

What Makes CAC a Critical Element of Your Marketing Strategy?

Understanding your Cost of Acquisition (CAC) is vital for any organization, big or small. CAC measures the total costs associated with...

Jun 13, 20212 min read

The Definition of North Star Metrics

How to set-up clear goals and massively improve the efficiency and happiness of your team. The metrics that define success create...

Jan 17, 20212 min read

The Diminishing Law of Marginal Utility

Law of diminishing marginal utility implies that as we consume more and more of a good, the contribution of each additional unit to our...

Dec 14, 20203 min read

The Marketing Analyst You Want to Hire

How does the ideal Marketing analyst look like? Which are the skills you want to check before hiring this key member of the team? The...

Dec 5, 20202 min read

Regular Expressions & Google Analytics

The beginner's guide to regular expressions for Google Analytics. Online advertisement requires marketers to pull, aggregate and analyze...

Sep 27, 20202 min read

Tracking Offline Conversions: Multichannel Analytics

Understanding how offline activities are impacting the online marketing strategy is one of the most challenging tasks marketers have to...

Sep 11, 20202 min read

The P-Value & Statistical Significance

In this article, we will go through a sweet statistical concept: the so called "p-value". There are a few statistical estimates that...

Aug 29, 20202 min read

The Facebook Pixel

Measure, optimize and retarget through Facebook Pixel. Let's start saying that if something can't be measured, then it doesn't exist. I...

May 12, 20201 min read

Why average sucks?

From average to segmentation and distribution. You are asked to analyze huge amount of data to find paths and come up with an idea on how...

May 12, 20202 min read

CTR & Google Ads

What does CTR mean? How to read it? How the CTR influences the performance of your campaigns. The Clickthrough-rate is a ratio showing...

May 12, 20202 min read

Google Analytics tracking in a nutshell

How is Google Analytics tracking the interactions of the users in the website? Google Analytics makes the amazing job (for free) of...

May 11, 20202 min read

Google Analytics: marketers' Bible

If you are asked which tool marketers should know by heart, the answer should be: Google Analytics. Before we start to discuss about...